Purpose: Modernize terracotta production to improve artisan livelihoods.
Efforts:
• Train artisans in advanced clay techniques and glazing.
• Support SHG-based production models.
• Link products to broader markets and develop innovative designs.
• Impact: Monthly incomes increased by ₹5,000–₹7,000, and eco-friendly crafts gained visibility.
• Future Direction: Build terracotta clusters, promote innovative design, and enhance online sales channels.